Premium fresh produce · Morocco

IWBM

Fresh

From our land
to your table.

0
Generations
A single Moroccan family, three generations of growers on the same land.
0ha
Hectares Cultivated
Six hundred hectares of nurtured soil, season after season.
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Flagship Varieties
Grapes, apricots, pomegranates, citrus, onions and potatoes — each one a calling card.
Our Story · Established 1952

Here, every fruit
has a story.

Here, farming is not a profession one chooses. It is a vocation one inherits. For three generations, our family has worked this Moroccan land with the same conviction: that quality is born of respect — for the soil, for the seasons, and for the hands that tend the orchard.

On 600 hectares we grow what Morocco does best — grapes, apricots, pomegranates, citrus, potatoes and onions. Each crate is traced, controlled and certified. Each truck that leaves the farm carries our name.

A word that holds — the family promise.

Three generations on, our partners know what to expect from every shipment: the same freshness, the same quality, the same care. No surprises.

Established
1962
Three generations
Morocco

Our Produce

Eleven flagship varieties · One unbreakable promise
Catalogue

The Range

Eleven flagship varieties from our Moroccan land. Year-round availability for the cold-store essentials; seasonal premium fruit picked at the peak of its window.

Black grapes — Michèle Palieri
Black grapes
Black Grapes
Michèle Palieri
Mid Jul → End Aug

A grape of character. Generous, deep-black berries with a firm, crisp texture and balanced sweetness. Remarkable hold after harvest — visually unmistakable on the shelf.

GlobalGAPSMETABRC
Red grapes — Red Globe
Red grapes
Red Grapes
Red Globe
Early Aug → End Sep

The global benchmark for export. Exceptionally large, intense-red berries; incomparable firmness. Engineered, in effect, for long-distance maritime shipping.

GlobalGAPSMETABRC
White grapes — Muscat
White grapes
White Grapes
Muscat
Jul → Aug · Peak Jul

An emblematic variety with naturally intense floral and musky aromatics. Golden berries, juicy and delicately perfumed. A refined, memorable tasting experience.

GlobalGAPSMETABRC
Apricot — Canino, Bergarouge
Stone fruit
Apricot
Canino · Bergarouge
May – Jul

Sweet, lightly acidulated Moroccan apricots. Golden-orange skin, captivating perfume, picked at perfect maturity.

GlobalGAPSMETABRC
Pomegranate — Wonderful, Mollar
Pomegranate
Pomegranate
Wonderful · Mollar
Aug – Dec

Premium red and pink fruits, juicy and sweet. Ruby arils rich in antioxidants. Excellent visual presentation; very long shelf life.

GlobalGAPSMETABRC
Mandarin Nadorcott
Citrus
Mandarin Nadorcott
Premium · Easy-peel
Feb – Mar

Small golden-orange fruit, 8–10 segments, thin skin, sweet and juicy. Intense aroma; an export favourite..

GlobalGAPSMETABRC
Clementine — Nour, Comune, Caffin
Citrus
Clementine
Nour · Comune · Caffin
Oct – Jan

Mandarin × bitter orange hybrid. Small, round, vivid orange, firm-skinned. Very sweet, juicy, bright aroma — a European-market staple..

GlobalGAPSMETABRC
Orange Navel — Washington Navel
Citrus
Orange Navel
Washington Navel
Nov – Mar

Large slightly oval fruit, easy-peel, delicate floral aroma. Sweet and juicy with the characteristic navel — a long-standing export reference..

GlobalGAPSMETABRC
Orange Maroc Late
Citrus · Late
Orange Maroc Late
Late-season variety
Mar – Jun

Round, easy-peel fruit with juicy sweet aromatic pulp. Exceptional late availability and remarkable shelf life for export markets..

GlobalGAPSMETABRC
Onion — Yellow, Red, White
Vegetable
Onion
Yellow · Red · White
Year-round

Firm texture, pronounced flavour, excellent shelf life. Available in yellow, red and white varieties — ideal for distribution and processing.

GlobalGAPSMETABRC
Potato — Bintje, Agria, Spunta
Vegetable
Potato
Bintje · Agria · Spunta
Year-round

Smooth skin, pale-yellow flesh, even calibre. Firm texture, excellent shelf life — suited to retail and industrial processing.

GlobalGAPSMETABRC
Garlic — White Normal, White Pure
Vegetable
Garlic
White Normal · White Pure
Year-round

Premium white garlic. Powerful aroma, excellent shelf life. Available whole, in bulk, or peeled. Custom weight options for any application.

GlobalGAPSMETABRC
Our Pillars

Why Partners Trust Us.

International standards. Full traceability. An unwavering commitment at every step from flower to crate.

Quality Control at Every Stage

Each fruit is traced and certified before the shipment leaves for our clients.

01
Compliance & Certifications

GlobalGAP, SMETA, BRC. Regulatory conformity across European, Middle Eastern and Asian markets — audited annually.

02
Mastered Cold Chain

Cold storage, refrigerated transport, real-time tracking. The cold chain is guaranteed end to end — from the farm gate to the destination port.

03
Built on the Long Term

Reliability is the bedrock of our business. Guaranteed volumes, consistency, and reactivity — three generations of trust, year after year.

04
Certifications

Audited. Traceable.
Repeatable.

We hold ourselves to the strictest international standards, because our partners' shelves cannot afford otherwise.

"For three generations, our partners have known what to expect from every crate: the same freshness, the same quality, the same care. No surprises — only the consistency of those who make farming a calling."

IWBM Fresh — Family Promise
01
GlobalGAP
Good Agricultural Practice from soil to harvest — the global supplier standard.
02
SMETA
Sedex Members Ethical Trade Audit — labour, health & safety, environment, business ethics.
03
BRC
Global retailer-grade certification for product safety, quality and operational criteria.
From Flower to Crate

A short, honest supply chain.

Every actor between our orchard and your shelves is named, vetted, and committed to the same standard.

Work With Us

Ready to partner
with our farm?

Let's talk about what our land can put on your shelves this season. Every enquiry is answered by a person who knows our produce, within 48 hours.

Web www.iwbm-fresh.com
Origin Morocco

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